After a design process lasting 30 days and dubbed by Yahoo “30 Days of Change”, Yahoo has today finally unveiled it’s chosen logo design.
I think that the the new logo actually looks far more dated and bland than their previous logo.
Whilst i’m a huge fan of Google, I am not a fan of their logo and have always found the bright primary colours and use of a slim serif font jarring. The fact that Yahoo have apparently emulated aspects of the Google logo by choosing a slim, font and using a highly dated bevel effect very curious indeed.
Despite the Yahoo brand now being 18 years old, this latest logo feels like a backwards step. The whimsical elements for the font including the varying font sizes and alignment of the exclamation mark for me are at adds with the font they’ve used and the nasty bevel.
These are some of the drafts that the in-house design team at Yahoo came up with, with my own funkier, more modern preferences shown below, with the version drawn up on day 10 being my favourite.
According to the internet polling website, Polar, the blocky, flat, san-serif version of the Yahoo logo unveiled on day 10 is generally the most widely liked.
You can see more of the designs on the Yahoo blog.
So what do you think of the new logo – do you like it or do you prefer their old logo or any of the other designs they came up with?