Content strategy is at the heart of new SEO, but creating content isn’t always easy and getting started at all can often be even harder. For consumer focused businesses, in particular retailers, creating new relevant content is comparatively easy. For others, for instance, B2B companies who may not have particularly exciting or interesting products, services … Read More →
I am contacted daily by cheap SEO companies (almost always based in India) who are still using damaging, old style black hat techniques, that simply do not work long term. My inbox is bombarded so frequently that I’ve started to play a little game. I have no doubt that some companies pitching their SEO services … Read More →
In previous posts I’ve looked at why paying attention to your content makes sense, so this time i’m going to discuss all of the basics you will need to be aware of in order to write effective website content. Don’t just write, lay your foundations and plan Before you can write your content you need … Read More →
In case you hadn’t already noticed, 2013 is all about content. Google’s ever evolving ranking algorithm has finally come of age and is sophisticated enough to be able to rank sites based on the quality and relevance of their content like never before. No longer is content generation a matter of writing for SEO purposes … Read More →
Infographics are awesome, there, i’ve said it. As a visual person with a background in graphic design I love content that is presented this way. As an absolute geek, I love stats and figures, so it’s natural that inforgraphics should appeal to me as much as they do, but the recent explosion in popularity of … Read More →
