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Tag Archives: Copy Writing

15 Killer Questions to Spark Your Content Creation

July 22, 2013 8:01 pm / Leave a Comment / Shell
15 Questions to Spark Your Content Creation

Content strategy is at the heart of new SEO, but creating content isn’t always easy and getting started at all can often be even harder. For consumer focused businesses, in particular retailers, creating new relevant content is comparatively easy. For others, for instance, B2B companies who may not have particularly exciting or interesting products, services … Read More →

Posted in: Content strategy, Content Strategy, SEO / Tagged: blogging content writing, content marketing, content marketing ideas, content strategy, copy writing, engaging, ideas generation

Questions to Ask SEO Service Providers That Pitch For Your Business

June 22, 2013 9:00 am / 2 Comments / Shell

I am contacted daily by cheap SEO companies (almost always based in India) who are still using damaging, old style black hat techniques, that simply do not work long term. My inbox is bombarded so frequently that I’ve started to play a little game. I have no doubt that some companies pitching their SEO services … Read More →

Posted in: Content Marketing, Content strategy, SEO / Tagged: blogging, content marketing, content writing, copy writing, google penguin, ranking, search engine optimisation, search engine services, seo

How to write great website content

March 4, 2013 10:23 pm / 1 Comment / Shell
Website content writing

In previous posts I’ve looked at why paying attention to your content makes sense, so this time i’m going to discuss all of the basics you will need to be aware of in order to write effective website content. Don’t just write, lay your foundations and plan Before you can write your content you need … Read More →

Posted in: Blogging, Content Marketing, Content strategy, Content Strategy / Tagged: compelling copy, content creation, content strategy, copy writing, copywriting, web site contet, website content, website content writing, writing copy, writing website content, writing website copy

In 2013 content is king, but just how good is your content?

January 13, 2013 5:41 pm / 3 Comments / Shell

In case you hadn’t already noticed, 2013 is all about content.  Google’s ever evolving ranking algorithm has finally come of age and is sophisticated enough to be able to rank sites based on the quality and relevance of their content like never before.  No longer is content generation a matter of writing for SEO purposes … Read More →

Posted in: Content Marketing, Content strategy, Content Strategy / Tagged: content marketing, content marketing strategy, content strategy, content writing, copy writing, digital marketing, marketing, web content, website content, website copy

What’s so great about infographics?

January 6, 2013 7:25 pm / Leave a Comment / Shell
What makes a great infographic?

Infographics are awesome, there, i’ve said it.  As a visual person with a background in graphic design I love content that is presented this way.  As an absolute geek, I love stats and figures, so it’s natural that inforgraphics should appeal to me as much as they do, but the recent explosion in popularity of … Read More →

Posted in: Graphic design / Tagged: analysis, blog, blogging, content marketing, copy writing, design, graphic design, infographic, infographics, marketing, social media, stats

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Marketing Advice, News, Tips & Insights

Social media and marketing news, advice, tips and insights from Shell Robshaw-Bryan, a Cheshire based marketing consultant and professional blogger with extensive experience in consumer retail brand marketing, web design, SEO and content writing. Find out more about me...

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Recent Posts

  • The Endless Frustration of Google AdWords – High Relevancy but Poor Quality Score
  • The Periodic Table Of Print Design: Leaflet Edition (Infographic)
  • 7 Questions To Evaluate Whether Your Social Media Works
  • Evaluating The Hendricks Gin Great Phantasmagorical Excursion Campaign
  • Benefits of an Outsourced Digital Marketing Service – Guest Post

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