So you run a business, you have customers and you organise your own marketing. Sounds great doesn’t it, keeping everything in the family with no extra costs and no outside opinions to upset you. But we like to think two heads are better than one, and sometimes an outside view is exactly what a business needs in its marketing. This is where outsourced digital marketing comes into your life.
Now there’s a bit of bad press surrounding outsourcing and marketing, and FM are here to dispel that bad press in the best way we know how – our own experience.
This feels controversial, doesn’t it? But it’s true – paying for your own marketing team is expensive (we would know!). There are risks that come with training that expensive team, or worse, digging deeper into your pocket for professionals in the field with years of experience in areas like SEO, PPC and copywriting. Outsourcing your marketing can work on two different levels; throughout the year for all your marketing needs or for one off purposes such as audits or a particular report that needs some glitter throwing over it.
Even if your business is the best in your sector, it’s unlikely marketing knowledge is something you have rolling around in the bottom drawer. Marketing success comes with experience and training – and that comes with a price tag. Seen the IDM tariffs? When you start to outsource your marketing, you begin to build a relationship with the professionals you work with, leading to a greater understanding of what you need from them. They will gain familiarity about your business, making life easier when you need similar projects doing as they may be able to pre-empt your requirements.
Access to Technology
Marketing comes with a range of costs, not just paying for the professional doing the work. There is a range of technology needed to complete even the most basic of marketing tasks, from email service providers to PR management, most of which come with a year’s sign up as standard. Rather than splashing the cash on technology you only need for minimal tasks, outsourcing those functions to an agency who already has access to the tech is a much better option.
If growth is on your radar, outsourcing is usually a better option than hiring new staff who need full training before they are capable of their position. Especially if you have a product launch in the immediate future and need skills right there and then, outsourcing marketing for the time being is the best way to reach your growth goal.
Now we don’t want to make you think every little bit of marketing in your business should be outsourced. In fact, we like to think having one person in-house is vital. Outsourcing marketing should be a means tested service, that you dip in and out of as and when you need.
About the Author
Elena Lockett works for FM Outsource, who provide outsourcing solutions for businesses of all sizes across customer services, digital marketing and IT development.